UD Launches Exclusive Trading Card Experience w/ Visa

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AlexTheGr8

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UD Launches Exclusive Trading Card Experience w/ Visa

Post by AlexTheGr8 » Thu Oct 25, 2012 4:41 pm

Carlsbad, CA (October 25, 2012) – Upper Deck has launched the first trading card rewards application for the Dynamics ePlate™ Visa® credit card device. This innovative offering lets consumers earn exclusive Upper Deck Trading Cards with every purchase.

When the Upper Deck Experience™ is selected, consumers will earn exclusive ePlate™ digital trading cards for every $10 spent using their Dynamics ePlate™ Visa® card. The digital cards are delivered instantly to a mobile phone after the completed purchase. When all cards in a set are collected, the consumer will receive an exclusive UD Infinite foil pack. UD Infinite trading cards are only available to ePlate™ card holders, and will include randomly inserted autographs of sports legends such as: LeBron James, Tiger Woods and Joe Namath. Collectors can also trade or buy digital cards to complete their set even faster.

Consumers can sign up for a battery-powered Dynamics ePlate™ Visa® card at dynamicsinc.com/upperdeckcards. The ePlate™ credit card is subject to a credit approval.

“We’re excited to bring the joy of collecting trading cards to everyday purchases,” said Richard McWilliam, CEO Upper Deck. “The ePlate™ device allows us to offer virtual cards instantly to our collectors, and the ability to trade with friends to complete sets and earn exclusive, physical cards.”

“The experience of receiving virtual trading cards on your phone just seconds after making a purchase is phenomenal,” said Jeff Mullen, CEO of Dynamics. “Now, collectors can digitally experience the joy of pack ripping anytime and anywhere in the world with a simple ePlate™-enabled purchase.”


How it works:
Dynamics' ePlate™ is connected to ecosystem experience™ providers that each deliver an individualized brand experience, through an experience™ application to the consumer. The ePlate™ device uses an entirely new kind of technology that stores unique user data on the device’s magnetic strip – making it possible for multiple experience™ applications to be associated with one card. Prior to point-of-sale, consumers simply select the preferred applications on their smart phone, tablet or computer and then select either of two corresponding buttons on the ePlate™ device – which light up when selected. A user can change the experience™ application associated with the buttons on the ePlate™ device at any time and as many times as they like.
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Re: UD Launches Exclusive Trading Card Experience w/ Visa

Post by x5ofspades » Fri Nov 02, 2012 3:09 am

Scam.
Just like Topps Golden Giveaway and the other online virtual card crap/
Had to rant. Saw this on beckett and about went throught the roof.
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AlexTheGr8

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Re: UD Launches Exclusive Trading Card Experience w/ Visa

Post by AlexTheGr8 » Fri Nov 02, 2012 7:15 am

x5ofspades wrote:Scam.
Just like Topps Golden Giveaway and the other online virtual card crap/
Had to rant. Saw this on beckett and about went throught the roof.
How so? That's a serious accusation. Everything you need to know is in the fine print.
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Re: UD Launches Exclusive Trading Card Experience w/ Visa

Post by x5ofspades » Fri Nov 02, 2012 8:04 am

Well yes it is. But not very many people will read it, Therefore its not legally wrong, but....questionally ethically.
That would be like. doing box breaks of Upper Deck and only sending out the Autographs.
Yeah theres one per case. but...its kinda not right.

Good example.
Topps Goldem Giveaway.
each code gets you a Virtual Coin. There are 29 "common" coins. The one rare is 1:6666 codes. therefore based on insertion into hobby pack odds of 1:6 exponentials put you at around 1:40,000 packs of getting a code that is a rare.
or 1:138 cases.

So yes, Its not impossible, but it is rather....sketchy to say the least.

Im not even going to get into the credit card company ethics....or the rates at which a card like this will probably have.
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Re: UD Launches Exclusive Trading Card Experience w/ Visa

Post by AlexTheGr8 » Fri Nov 02, 2012 10:39 am

Well, there's no ethics in business. ;)

I don't know if there are some cards rarer than others in this since you already have to spend a ton of money in the first place to collect the complete set. Of course for other giveaways like the Topps one and even McDonald's Monopoly, not every game piece is going to be common. If you had the same odds of getting every game piece, McDonald's would be handing out hundreds of million dollar cheques each day which is a horrible business practice if you ask me. The stakes aren't as high with this giveaway so I couldn't imagine any card being rarer than the next one.
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Re: UD Launches Exclusive Trading Card Experience w/ Visa

Post by Packmuncher » Sat Nov 03, 2012 4:09 pm

I think the only issue I have as a consumer with this product is that when you have a product where you have to pay money.... I think the first information the news feed should have gave was more touching on the percentage chance of pulling a said auto from the Eplate virtual foil packs. Example: If I told you in 07-08 OPC there are autographs in it but I did not tell you how many autographs per box. You would think low of me, perhaps even thinking I am a shady persona nd would not be dealt with again.

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